Design Services
WORKING WITH BRANDS / CAMPAIGNS / SERVICES
I particularly enjoy working on branding / campaign projects – to really understanding how a business or service wants to portray itself, the story to be told, and then ensuring that is crafted across, well everything in a cohesive fashion.
If budget and time allows I like to take my clients through the full creative process [define the brief/problem; creative exploration and ideation; visual solutions; final product] resulting in a striking and robust design solution that will stand you above your competitors and strike a cord with your audience.
Maybe we’ve developed the brand, or you’ve only got a logo to use but no framework – let me develop that brand story across everything your audience views to ensure you speak with a consistent tone-of-voice. This will create a strong identity, professional tone and deliver your message clearly – fostering trust from your audience.
Lets say your brand or service is going strong, and now you need to launch a campaign or put on an event with a specific message… this should compliment your brand but stand out from the usual comms.
“There are so many end products I can craft for you – ensuring your brand and any additional comms strategies are consistent and correctly formatted for the parameters of the end product: presentations, print, digital. I’ve broken it down a bit more below…”
PRESENTATIONS AND PRINT
Great presentations are such a skill – one with a good journey will hold your audiences attention and leave them remembering your intended message(s). Less is definitely more – and don’t forget there’s a huge difference between your slide content and your script.
From large format vinyls to little business cards to content heavy brochures, the visual information these printed items hold will be read in differing contexts and tell different stories – so it’s a good idea to adjust the structure, language and visuals accordingly. I can cover the full process from concept to end printed product.
DIGITAL
Planned and built websites and intranet site using Squarespace, Wordpress and Sharepoint
Designed and developed emails and digital invites using a couple of different campaign tools (Mailchimp and Click Dimensions, but I don’t build marketing campaigns)
Really pretty good at crafting Interactive PDFs
Place User Centred (UX) thinking at the core of my designs, balanced with company and marketing strategies
