Brand building. Campaign development through understanding, friendly designs and attention to detail.
The Storytellers are a creative management consultancy who “move people to accelerate change and activate extraordinary performance”.
This case study showcases a typical example of the tools and assets I have helped develop.
My client
Background
The Storytellers take their clients on strategic programs of change. To illustrate this journey, a unique creative solution is developed. Most often the ‘hero image’ comes in the form of a long wide story map with 6 ‘chapters’, each chapter representing a stage of the journey.
Creative solutions and final assets are adapted to each company’s own ways-of-working / in-house environment, their unique way of launching this journey to their employees and the demands of technology.
The tools produced span print, presentation and digital use, from large format print for events, to small printed tools, presentations for large screens to smaller ones in Powerpoint for in-house teams, digital PDF ‘toolkits’ to assets for the Microsoft suite such as Sharepoint Intranet sites and in-house digital communications for Outlook.
Turn around times vary. Sometimes we only get a day to deliver printed material. Presentations will have several days to be crafted. Digital PDF toolkits usually around a week.
My role
I work with the Producer, Creative Team, Consultant and on occasions directly with the client.
To ensure a strongly cohesive campaign I reference the ‘hero image’, campaign specific guidelines and brand guidelines.
Taking the time to understand the campaign is vital – there are a lot of moving parts and inter-linked components used. Last minute changes can happen to items such as the text used in the ‘hero image’ which will involve a change to all assets referencing that.
The work involves attention to detail, maintaining consistent use of language, applying a user centred mind-set to end solutions, a knowledge of production for presentations, print and digital and other Microsoft products such as MS Outlook and Sharepoint
Basically whatever the client needs, we make it happen!
The solutions
A typical example of a ‘hero image’, developed for each campaign.
The tone-of-voice (both visually and linguistically) is carefully considered to be engaging to teams / employees – to get people excited about change, not to be intimidated.
All assets created use this tool as a reference point.
Slides
Below is a typical example crafted for the Storytellers client.
I use Powerpoint and Keynote for presentations.
Interactive PDF training tool
These are a vital tool in guiding a team leader to use the craft of storytelling to communicate change.
The design includes interactive elements and form areas where notes can be made.
The video below shows some pages from this campaign, and is typical of other toolkits I have worked on.
Printed tools
Additional printed collateral has included event specific items such as large format banners, posters and table numbers in all sorts of different sizes from A0 to A6.
Digital
I have also developed digital assets for The Storytellers clients’ in-house teams for items such as emails and digital forms.
And worked with clients’ of The Storytellers to develop and design Sharepoint sites. You can read my case study on that here: Planning and building an Employee Value Proposition intranet site using MS Sharepoint.
