What is UX design?
“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly.”
“Great products solve user problems and generate positive thoughts.”
The Golden thread:
UX is a problem solving discipline
UX is a process
UX is a research-based discipline
Qualitative research is more insightful than quantitive
Flow (users just want to get the job done)
UX is a tool for minimising risk (of product failure, blown budgets and never ending deadlines)
It is user centred – what it feels like to use a product, system or service. The outcome has a massive impact on how that user sees a brand.
There is a process:
Which can be tweaked/elaborated on:
Skip any part of this process and you are not doing UX design.
There are 3 types of design that go into a product:
There are 3 key ingredients to success:
As a UX designer, it is our job to work out if a product is desirable. To make a business case.