Brand nurturing. Understanding and upholding brand guidelines and strategic direction.
A few of the brands I have got to know well:
(own clients and collaborations with agencies and in-house positions)
Background
Throughout my career I have worked with a lot of brands and their guidelines, across a broad range of sectors.
I’ve also written and assisted in writing brand guidelines.
I’ve managed a few in-house design studios, ensuring continuity of brand and a high quality end product.
The foresight this experience gives me now, places me in a strong position to avoid time consuming and costly errors and hold-ups.
Experience
Delivered completely new brand design across digital and printed assets in just 3 months
Shared the brand strategy across a medium sized company and encouraged take-up of in-house templates through ‘know-how’ sessions
Have built guidelines from minimal assets and legacy projects: implemented this across everything from mugs to vehicle livery to company letterheads – and shared plans company wide
Worked on complex identities with multiple assets
Got to know large ‘umbrella’ companies with ‘sub-brands’ for regional variations
Made formal brand guidelines and unique campaigns work together
Worked on smaller projects for start-ups
An example
As Mind in Enfield was my direct client a few years ago it’s easy for me to show a few examples of the work I produced for them. It’s far harder to show other work due to NDAs I have signed.
Mind in Enfield
Mind in Enfield (now Mind in Enfield and Barnet) was my client for several years. I produced many assets for them, helping to communicate and promote their services.
Mind is a very large well-known charity. But there is also a network of smaller independent local charities that are run as franchises – using the name and resources to run mental health services in local communities.
Their funding stream is entirely different to “big Mind” and comes from donations, grants and income from the services they provide for local councils, the NHS and private organisations. It was an interesting experience to be presented with ‘big brand’ guidelines obviously created by a ‘big agency’, and then trying to implement these brand ideals on a very tight budget
Limitations were: Very tight budget; limited technical knowledge and tools; a very siloed approach to what they offered their ‘customers’
Pages from brand guidelines
Pages from brand guidelines
Site architecture for new website
Visual for new home page – website built by C27 Media
Banners for website carousel
Annual report
Annual report
Annual report
Posters. Printed in-house on laser printed. White background reduces ink usage
A5 leaflet
Posters. Printed in-house on laser printed. White background reduces ink usage
A5 leaflet
Poster and donation form as an interactive PDF
A5 leaflet
A5 leaflet
A5 leaflet
Series of poster that weren't printer in-house, hence stronger use of colour
Roll-up Banner
