“I love design, particularly the problem solving bit. I am detailed orientated and get pleasure from reducing something complex to its simplest form.

Over the past couple of years I’ve been studying the theory of user centred design which I believe has made me a better designer still…”

…and I’ve a big passion for building and nurturing brands and campaigns. I have extensive experience designing for presentations, events, corporate communications, management consultancies (programmes of change) and marketing communications. My career (25+ years) has seen me collaborate with in-house teams, agency teams and my own clients and I’ve also been employed as a Graphic Design Manager for several in-house design studios.

My studies in to human centred design is relatively recent (I started during Covid lockdowns) and informs my design solutions as does my knowledge of design principles and production processes – I can get quite nerdy about print! All this combined with a big sprinkle of creativity ensures my design are visually engaging and meet the requirements of the brief every time.

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I would say my sweet spot for a design style is that of simplicity, white space and using graphics and imagery to represent information where possible. I’m not adverse to making sense of stats on slides and I really like considering the users journey through a product or service. I’m quite a visual magpie and believe I can pick up the intended look and feel of a brand quickly (I do read the brand guidelines too!). My business sector experience includes; programmes of change (for management consultants); financial services; interior furnishings; beauty, but I have worked with many brands across many sectors.

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If you choose to employ my services, you will find I have a friendly approachable nature and that I take the time to understand your needs and objectives. I fit in well to most team environments but equally can and do go it alone. I believe we can create the best design solutions when working collaboratively and have a pro-active can-do approach to most things (life-long learner), sprinkled with experience and practicality! (ie; I’ll leave it to an expert if it’ll blow the budget / timeframe.)

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I would like the opportunity to apply my knowledge of User Centred design to more digital projects, am wondering if I should learn some basic animation and am particularly interested in the idea of designing for services (but I do need to sleep). I am inspired by a diverse flow of work so happy to take on any project I know I can deliver successfully.

I have a degree in Graphic Design from Glasgow School of Art. Most recently I acquired a Professional Diploma in UX Design and completed a highly regarded course in UI design. I’m also a member of IXDF (Interaction Design Foundation).

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All of the above means I sit at my computer for hours on end. To balance out the screen time I go for the odd swim or scenic walk (I find nature calming and inspirational), spend time with family and friends, devise creative projects that are not screen based (anything from cake making to painting the shed – and try to get my daughter to participate). I’m dreaming of doing more lino-print projects whilst wondering how I can shoe-horn this idea in to a project (so I watch lots of Instagram videos instead). Occasionally I can be found sitting around a camp fire on the odd camping trip too.